Business and the Evolution of Media
The contemporary world is continually evolving, thereby outlining a notable shift into a technological world that actualizes running businesses’ advancements. The evolution of media has been pivotal in influencing the change in companies and approaches that various industries enact to market themselves or transact. For instance, the feat of globalization has been a significant outcome of the media and technological growth. Media marketing has been a noticeable incentive resulting from the evolution of media.
The United States is one of the significant superpowers and has been pivotal in the evolution of media. The development of media in the United States has outlined a shift from traditional marketing approaches, such as sales promotion, print media, and broadcast media. The big tech company has outlined the use of social media marketing for business operations. Social networking sites, wikis, and social bookmarks have been pivotal incentives to improve marketing approaches (Sharma & Verma, 2018). Numerous issues have affected the development of media. For instance, the product has outlined security issues such as limitations in data credibility or integrity, an increase in cyber-crimes, and the capacity to manipulate people and their preferences.
Numerous issues have affected the evolution of media and its impact on business. For instance, the media can manipulate people’s choices, thereby influencing them to purchase products they would not otherwise buy or lying to people about the quality of products. The prevalence of fake news in the contemporary world receives approval in different demographics, thereby outlining media limitations in business (Rampersad & Althiyabi, 2019). Therefore, people may trust wrong information and end up on a losing end.
The evolution of the media has been drastic in the last few decades, with bulletin boards altering the whole perception of media. In 1997 when Google.com was registered, many changes occurred in how both people and businesses operated. Google has been a to-go-to tool in the recent past, with people posting business ads on the platform, others marketing their products online, and others researching about different companies and businesses. The registration of Google.com thus outlined a significant milestone in the evolution of media.
The development of the first social media platform in the same year, 1997, outlined another crucial step in the evolution of media. Interactions were previously minimal. However, the recent move made it possible for people in different regions to interact. The event also paved the way for future generations to understand social media platforms’ potential to improve communications and bring people from other areas together.
The outlined development of the media primarily arose from the design of the internet. The creation of the internet outlined opportunities that stimulated globalization’s growth (Instar & Kumar, 2017). Therefore, the launch of various social media platforms influenced social media marketing and revolutionized businesses. In 2004 Facebook was created, thereby outlining an online platform connecting people from diverse geographic locations and bringing different people together. In 2006, Twitter was launched, thereby giving other people alternatives to Facebook or more media. The creation of Twitter came up with the use of hashtags to spread important or trending information. In 2010, Instagram hit the market, thereby giving various social media platforms a bit of competition and at the same time a chance to evolve and include essential details. The evolution by 2015 outlining the move by Twitter to buy periscope, thereby undermining how fast social media platforms were growing and expanding their reach.
Instar, A., & Kumar, G. (2017). Marketing of Services: Challenges & Opportunities in Context of the Globalization of Business. International Journal of Engineering and Management Research, 7(3), 522–526. https://www.indianjournals.com/ijor.aspx?target=ijor:ijemr&volume=7&issue=3&article=094
Rampersad, G., & Althiyabi, T. (2019). Fake news: Acceptance by demographics and culture on social media. Journal of Information Technology & Politics, 17(1), 1–11. https://doi.org/10.1080/19331681.2019.1686676
Sharma, P., & P, B. S. (2017). Evolution of Social Media Marketing. IJARCCE, 6(3), 147–151. https://doi.org/10.17148/ijarcce.2017.6331