Part 1: half page
A brief description of the types of internal and external assessments used by the agency ElderFirst Care for marketing new health programs. Then, explain the consequences that a health care agency might encounter without internal and external assessment, and why ( See attachment). Page 81-125 if needed
Part 2: 2 pages
- Describe two examples of formative evaluation for health programs that you might use in your marketing plan.
- Describe how you will include formative evaluation methods in designing your health care services marketing plan and explain why. See attachment