1. Find an example of a marketing blunder in the last five years. There are many such examples you may find online or has happened at your company. For example, in 1985, the Coca-Cola Company introduced “New Coke”, and took “old Coke” off the market. This action created a backlash from loyal old Coke drinkers, generating much bad publicity for Coke worldwide. As a result, Coca-Cola had to reverse course – management abandoned New Coke and re-launched old Coke.
2. Write a paragraph or two to describe the marketing blunder that occurred in the last 5 years and the actions the company took to handle from the blunder. You may include a weblink to the blunder.
3. Do you think the company handled the blunder appropriately? Would you do it differently? How and why?
Write your answers in about 400 words.