For section 2 this is what the teacher wants on the ads. Look at several advertisements of approximate full-page length in magazines and newspapers. Analyze these advertisements according to the following points
(1) Is the advertisement built around a central selling point? If so what is it? Is this theme carried from the beginning of the advertisement to the end? Do you feel that the feature chosen as the central selling point is appropriate? Why or why not? Can you think of another product or service feature that could be used as a central selling point? Is it also stressed in the advertisement?
The advertisement’s central selling point which is performance. It is an advertisement of a Jeep Wrangler showing how it is able to transverse through mountain peaks. The Jeep Wrangler is of high quality. This is shown by the shiny yellow color and the message that is portrayed is ‘The Ultimate Thrill Ride. What are you waiting for?’ This message emphasizes the Jeep Wrangler as the best ride for an adventure and persuades the reader to get one.
(2) Is the product or service described in terms of actual reader benefit? Give examples.
Yes. The advert shows snowy peaks and a small tent marked as ‘Sex Peaks’ this emphasizes that the target audience is mature couples who might plan for an adventure. Below the peaks is a high quality yellow Jeep Wrangler. Referring to the Jeep wrangler as the ultimate thrill ride reflects the thrilling background. The advert is selective on the new user.
(3) Is humor used in the ad?
Humor is carried in the message ‘The Ultimate Thrill Ride. What are you waiting for?’ The yellow Jeep contrasts the snow white peaks. The title ‘Sex Peaks’ expresses the extent of thrill experienced.
(4) Would this ad make you buy the product, provided it is something you need, want, and can afford?
The advertisement is very persuasive and can influence me to buy the Jeep Wrangler since it emphasize on the performance of the ride even in the natural environment. If the ride is able to cross the mountain peaks, why not the smooth tarmacked road? The advertisement is appealing since it depicts snow white mountain peaks called the ‘Sex Peaks.’ this thrills the reader.
Nature Magazine. Jeep Wrangler Advert. United States of America: Nature Publishing Group, (2002). <http://www.magazine-ads.com/JEP973.php>